A mission-driven store that also teaches
A purpose-led brand selling knitted blankets and yarn products, with online courses and a blog alongside the store.
The challenge
What they came to us with
Kaaryn had a clear vision and a growing product range, but no single place where the cause, the products and the teaching side of the business could live together. Customers who came for a blanket never discovered the courses, and the story behind the brand was getting lost at checkout.
What we did
- Built a full e-commerce store around clothing and blanket collections, with featured categories and best-selling products surfaced on the homepage.
- Added a video course section so educational content sits alongside physical products rather than on a separate platform.
- Wove the brand story and testimonials through the shopping experience so the cause is visible at every step, not buried on an About page.
- Set up promotional sections the client can update herself when a new collection or seasonal push goes live.
Project details
- Client — Blessing of Blankets
- Industry — Mission-driven e-commerce
- Live at — blessingofblankets.com
What was delivered
Clothing & blanket collectionsVideo course deliveryBest-selling product layoutsTestimonials throughoutPromotional sectionsBlog & content hub
3revenue streams in one site
100%client-managed content
5★Google review
I was very impressed by their skill to bring my vision to life. They were always willing to help and work with me. I have already referred them to another small business.
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