Colour-led retail without the clutter
A colourful online store for fashion, beauty and accessories with featured products, categories, best sellers and reviews.
The challenge
What they came to us with
The brand is loud by design, and the risk with a loud brand online is a page that is tiring to shop. The store needed personality without sacrificing the clarity a checkout depends on.
What we did
- Built a bold brand-led design, then enforced generous spacing and a consistent card system so the colour never fights the content.
- Created category and best-seller layouts that let a shopper browse by mood rather than by SKU.
- Surfaced customer reviews near purchase points to build confidence for a newer brand.
- Streamlined the cart and checkout flow to the fewest steps the payment provider allows.
Project details
- Client — Gracy’s Variety
- Industry — E-commerce
- Live at — gracysvariety.com
What was delivered
Category & best-seller layoutsColourful brand-led designCustomer reviewsStreamlined cart & checkout
3ways to browse the catalogue
Fewersteps to checkout
Brandled visual identity
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